Competition in the luxury notebook market tends to increase with Hewlett Packard all set to introduce new models for Indian consumers. Hewlett –Packard, which is a leader in the global lifestyle computing market will launch cult brands in the domestic market by September this year. It is expected that new launch would give them competitive advantage over Apple and Sony in the domestic market. The company is planning to launch eight models under Pavillion brand to consolidate their position in the luxury notebook segment. The new gadgets will come out with a state of the art break through technology.

HP has priced between Rs 35,000 To Rs one lakh for these models. In the luxury segment HP has market leadership with six models to offer. It has a market share of 37 percent in this segment. Lenova and Acer hold second and third slot with a market share of 16 and 10 percent respectively. While its major brand Compaq contributes 60 percent in the notebook business, pavilion range has a market share of 40 percent.

HP has introduced new models consider the changing expectations of the Indian customers. With Metro cities have already reached at a saturation level, company is planning to concentrate on Tier I and Tier II cities as the potential growth market. It is believed that the notebook market in India would grow by 20 percent in the next five years. Growing techno savvy attitude of Indian consumers and large economic activities are expected to give more momentum for the industry.

As part of its aggressive ‘go-to-market’ strategy, HP is also planning to open 18 more outlets all over India. With this move HP would have presence 150 Indian cities.  They have also plans to expand retail partner network, including multi-branded outlets and large format retailers to 6,000, from 4,100 by this year end.

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