TIMES NOW TV CHANNEL
Times Now TV channel set for launch
After Rajdeep's CNN-IBN, get ready for Arnab Goswami's Times Now.
BY A CORRESPONDENT
23 January 2006
Times Now, the upcoming TV channel from the Times group is ready for launch. Times Now has already put up its website, which as of now mainly promotes the channel rather than serve news.
Headed by Arnab Goswami formerly of NDTV, Times Now is a late starter in the English news media, which is dominated by NDTV. CNN-IBN, the fledgling English news channel from CNBC-TV-18 too has gained eyeballs and TRPs since its launch late last year.
Times Now was expected to be launched last year itself, but the launch got delayed. Times Now TV channel is expected to appear in our living rooms anytime now.
Arnab Goswami's Times Now is pegged as an urban channel "from surface to the core". The channel is a joint venture of
the Times group and leading international news service Reuters. Times Global Broadcasting company, in alliance with Reuters, is bringing out the channel.
With more than a decade in television news, Arnab Goswami leads the editorial, programming and production team at TIMES NOW. A well known reporter and news anchor, Arnab has experience from the field and the newsdesk. Winner of the Asian Television Awards in the Best News anchor category, Arnab’s priority is establishing a direct connect with TIMES NOW viewers.
Arnab Goswami is a postgraduate from Oxford University, a former visiting fellow at Sidney Sussex College, Cambridge and has done a course in Public Affairs reporting from the Washington School of Politics and Journalism. He authored his first book, “Combating Terrorism: The Legal Challenge” in 2001.
A few months backs itself, the Times of India started promoting the channel in its main newspaper by carrying articles penned by Times Now staffers with the Times Now byline. Times Now staffing is believed to be over, and the channel has stated functioning out of its Lower Parel office. Interestingly, this is the same location chosen by all new media ventures in Mumbai, be it DNA, CNN-IBN or Times Now. Cars and vehicles painted with the Times Now logo have already started appearing in the streets.
Arnab Goswami has earlier gone on record saying that he is not interested in the breathless reporting style popularised by current news channels which claim to be "breaking news" all the time. One hopes Times Now will be a sanitised version of CNN-IBN, whose motto is "Whatever it Takes."
Times group already has a TV channel under the Zoom brand. In the 90s, Times had ventured into TV production only backtrack soon. The second coming was in 2004, when it launched Zoom TV. Besides print media, Times has also interests in radio and internet. Sunil Lulla is the chief executive officer of Times Now.