Sony India is lining up measures to achieve a significant lead in the country’s digital still camera market with the strongest ever product line-up in the category.

With 42 per cent market share in India’s digital still camera market, Sony would be well ahead of the competition where it currently holds the dominating market share. The market share result is a part of Sony’s estimate which is based on expected total sales of Cyber-Shot digital still camera in FY 2009, compared to total market size for the category.

With this aim, the company has Sony India expanded its Cyber-Shot collection to include 11 new additions to its T, W, H and S series camera range. Sporting colourful fresh looks, the cameras have slimmer dimensions and a futuristic design that is easy to flaunt or carry around. The Cyber-Shot line-up is equipped with high 10~12-megapixel resolution, a newly-developed Exmor CMOS sensor, intelligent features and powerful imaging innovations to deliver enhanced imaging performance and convenient photo sharing solutions to the Indian consumer.

“Our research quite clearly depicts the current state of play in the digital still camera market in India,” said Sunil Nayyar, General Manager – Sales of Sony India. “Across the key categories, Sony has distinctly been the brand of choice for consumers. Starting the financial year 2009 we can predict that that brand adoption will continue to increase thanks to the backing of the strongest product line up with great products and unique technologies.”
It has been estimated that digital still camera market size will increase by 20 per cent from 1 million units to 1.2 million units. For Sony, cyber-shot cameras share is estimated to increase to 42 percent in the fiscal 2009, up from the current 37 per cent in the fiscal 2008. Sony is expected to sell 500,000 camera units up from 370,000 units sold in fiscal 2008.