Fardeen Khan -Koena Mitra in steamy promotional MMS for Ek Khiladi Ek Haseena

Unlike the earlier MMSes which captured the attention of the Indian media, this one is not real or supposed to be so. It is a steamy song from the movie Ek Khiladi Ek Hasina featuring Fardeen Khan and Koena Mitra.

BY OUR TECH CORESPONDENT

18th November, 2005: As film "Ek Khiladi Ek Haseena" hits theatres in India today, the producer of the film have found out a new way of promoting the film - through MMS clips.

MMSs are multimedia messaging services which are quite popular among mobile phone users. For quite sometime, we have been hearing of Ashmit Patel - Riya Sen and Shahid - Kareena MMSs, all real, supposedly real, or definitely fake as in the Mallika Sherawat MMS. The film producers who have found out the amazing popularity of this new medium of communication are going all out for it.

Pritish Nandy of Pritish Nandy Communications is promoting his latest film, "Ek Khiladi Ek Hasina" via a hot MMS clip which features Fardeen Khan and the hot hot Koena Mitra. The MMS shows the two kissing and having a good time under the shower together. Of course, this new medium of film promotion is sure to raise many eyebrows. However, this particular MMS clip will travel from mobile to mobile - the producers are not officially making it available for download from anywhere so far.

Koena Mitra, who stopped our hearbeats through her "must-see" performances in Road, Plan and Musafir is not at all apologetic about her being shot in a not-so-nice sequence. And more than that there is no need for her to be apolgetic as this film is her solo-heroine debut performance.

The trailer of "Ek Khiladi Ek Hasina" shows a wet Fardeen Khan ordering a person with a gun to shoot him and the gunned man obediently doing so. Only god knows what will happen next after Fardeen is shot or else you have to see the film.

The producer of the film, Pritish Nandy thinks there is no harm in using MMS as a medium for film promotion.

An MMS clip of this sort is sure to get lots and lots of downloads. But the producer, so far hasnt given any codes or URLs for downloads if my small information is correct. 

The film "Ek Khiladi Ek Hasina" featuring Fardeen Khan and Koena Mitra comes with an "A" certificate. So, if anyone is caught with such an MMS in his mobile he can be arrested under the Indian Penal Code and Information Technology Act. 

So next time you download hot and steamy MMSs to your mobile, be a little vigilant - cops are around.

BY OUR TECH CORRESPONDENT