Yahoo! Inc has announced changes to its organization in a bid to improve its products, technologies and execution.
This is part of strategy to be the starting point for the most users, the must-buy for the most advertisers and the platform of choice for developers. According to new plan the company will centralize consumer product development to enhance its ability to release products worldwide. It has also plans to create a U.S. region focused on bringing products to market for users, advertisers and publishers. There will be a strategy team and technology infrastructure to optimize the use of data and improve coordination between product and engineering teams.
According to Jerry Yang, Chief Executive Officer of Yahoo, these moves will accelerate the ability of its deep and talented team to build great products, grow audiences and improve monetization globally. They are designed to put us in an even better position to leverage our leading global audience and capture the opportunity we see in the convergence of search and display advertising.
Yahoo! is also making changes to its technology organization, led by Chief Technology Officer Ari Balogh, to better position the company to execute on its strategic priorities. Principal changes are developing a world-class cloud computing and storage infrastructure and rewiring Yahoo! onto common platforms. In order to expand its cloud computing capabilities, the Company will form a Cloud Computing and Data Infrastructure Group, charged with developing a computing infrastructure that balances scalability with cost effectiveness. It will move all consumer-facing platform teams to the Audience Technology Group.
Yahoo wants to take on Google and its other competitors with new strategies. It hope that Yaho could increase revenue and inject efficiency through restructuring of organization. Yahoo plans to put Google’s sponsored search ads into its own search results, while retaining its own search algorithm. It will receive fees from Google when its users click on Google ads.